Our Commitment to Fair Dealing

Our customers are at the very heart of all that we do at Prudential. As we help people get the most out of life, we are guided by our values - Ambitious, Curious, Empathetic, Courageous and Nimble. These values speak to the importance we place in ensuring that our customers are treated fairly.

The confidence our customers have had in us over nine decade-long history in Singapore is precious, and we safeguard this trust by continuing to act responsibly and in our customers’ best interests.

The principles of Fair Dealing are embedded across the breadth of our business from product design and marketing and sales, to after-sales care. We are fully committed to upholding them by:

  • Making fair dealing a central principle in our company culture and how we serve our customers,
  • Offering products and services that are appropriate for our customers’ needs, and selling and marketing them responsibly,
  • Providing our customers with quality advice and suitable recommendations,
  • Being clear and timely in all our interactions with and communications to them, so that they can make informed financial decisions, and
  • Responding to customers complaints in an independent, effective and prompt manner.

As a leading insurer in Singapore, Prudential will continue to uphold the highest standards of integrity and care, as we continue to make insurance simpler and more accessible for all of our customers.

Enquiries and Feedback

You can reach our Customer Service Representatives at 1800 333 0333 from Monday to Friday (excluding Public Holidays) or via email customer.service@prudential.com.sg. We’re happy to help.

For customer feedback received relating to the business’ products and services, the feedback will be acknowledged and routed to our Case Management Unit (CMU) for handling. Our Case Manager may contact you if we need to seek further clarification. Your feedback will be reviewed independently, and we will inform you of the outcome. An update on the status will be sent to you within 14 days after we receive your feedback.

If you believe that your concerns have not been addressed despite our best efforts, you may contact the Financial Industry Disputes Resolution Centre Ltd (FIDReC) for additional assistance.