Healthy with KidSTART is an early childhood nutrition programme, and a collaboration between KidSTART Singapore and Prudential Singapore that began in November 2020. It is aimed at promoting healthy eating habits among children aged 0-6 years old, as good nutrition during this stage is crucial to their development. Through the programme, families receive fresh produce packs every month, as well as resources on healthy eating, including access to a healthy cooking show, called What’s for Lunch? where they can learn how to prepare nutritious meals.